In an effort to make premium streaming more accessible, sooka is stepping up its game through a string of new collaborations with familiar Malaysian names — from Maxis and U Mobile to Grab, ZUS Coffee, and even Sports Direct.
These partnerships are designed not just to expand sooka's user base, but to make sports and entertainment streaming part of everyday life — whether you're watching a Premier League match, bingeing a local drama, or simply sipping your morning coffee.
Let's take a closer look at what each partnership offers.
Maxis: Six Months of Free Streaming and Special Discounts
If you're a Maxis or Hotlink user, sooka's partnership with the telco brings a variety of offers running until 31 January 2026.
In short, Maxis users get a front-row seat to sports and shows — without paying full price.
Etiqa: Free Insurance Coverage Meets Streaming Perks
sooka's partnership with Etiqa takes things beyond entertainment. It's an interesting cross between insurance and streaming.
Every new or existing sooka user can now claim a free personal accident coverage plan worth RM10,000, valid for 30 days upon activation. You can register directly through the sooka app.
Meanwhile, Etiqa customers get something extra too — a 10-day complimentary Sports & Entertainment pass via a digital voucher sent to their email. Both offers are available until 31 January 2026.
U Mobile: Home 5G and Streaming in One Bundle
For those on U Mobile's U Home 5G broadband plan, there's even more to look forward to. The plan now includes sooka Premium access, bundled as part of U Home 5G x sooka Premium.
The offer is available exclusively through the MyUMobile App, and with U Home 5G recently expanding to Sabah and Sarawak, more Malaysians can now enjoy high-speed internet and streaming under one package.
Grab: Redeem Free Streaming with Grab Points
If you're a frequent Grab user, here's a fun way to use your points. Until 31 December 2025, you can redeem a 14-day complimentary Sports & Entertainment plan through GrabRewards.
Once redeemed, you'll receive a unique code that can be activated on sooka's website or app — perfect for those who want to try out sooka's lineup without spending cash.
Grab: Redeem Free Streaming with Grab Points
If you're a frequent Grab user, here's a fun way to use your points. Until 31 December 2025, you can redeem a 14-day complimentary Sports & Entertainment plan through GrabRewards.
Once redeemed, you'll receive a unique code that can be activated on sooka's website or app — perfect for those who want to try out sooka's lineup without spending cash.
MAE by Maybank2u: Free Trials Through the JOM MAE Campaign
The MAE App is joining the mix too. As part of the JOM MAE campaign, users who open an MAE Wallet and complete the onboarding process by 31 December 2025 will receive a small monetary reward along with a code for 14-day Sports & Entertainment access.
It's another example of how sooka is embedding itself into lifestyle and finance apps — making it almost effortless to try the platform.
Sports Direct: Get Streaming Access With Your Purchase
For sports lovers, sooka has teamed up with Sports Direct to give members seven days of free Sports & Entertainment access.
All you need to do is make a purchase — either in-store or online — and you'll receive the offer. The promotion runs until 26 February 2026, giving fans a reason to gear up while catching their favorite games.
ZUS Coffee: Streaming Perks for Coffee Lovers
What's better than a good cup of coffee? Watching your favorite match while sipping it.
Through a new partnership with ZUS Coffee, customers can redeem seven days of free Sports & Entertainment access using their ZUS points. Redemption is available through the ZUS Coffee App until 31 December 2025 — another small but clever way sooka is linking everyday habits with digital entertainment.
VIU: A Dual-Platform Bundle for Ultimate Bingeing
Rounding off the list is a partnership with another streaming platform, VIU.
The sooka-VIU app bundle, priced from RM21.90 per month, gives subscribers access to both services — offering a mix of sports, local dramas, K-dramas, and international entertainment at a discounted rate.
Available for purchase via the sooka website, the bundle underscores how OTT platforms can complement, rather than compete with, each other in Malaysia's streaming ecosystem.
A Broader Push to Reach Malaysians Everywhere
sooka's multi-brand collaboration strategy feels less like a marketing push and more like a national rollout of convenience. Whether you're topping up your mobile data, paying through MAE, grabbing coffee, or shopping for sneakers, sooka is finding ways to meet you there.
It's a smart move in an increasingly crowded streaming market — one that not only brings value to users but also weaves entertainment into everyday Malaysian life.
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