After nearly two decades, Apple has finally done it — a fully browser-based version of the App Store is now live. For the first time, PC users can explore the world of Apple apps directly from their web browsers, no iPhone, iPad, or Mac required.

A True Digital Storefront, At Last

For years, visiting apps.apple.com would simply land you on a generic information page describing what the App Store is — nothing more than a teaser of what Apple users already enjoyed. Now, that same link opens a real, fully functional App Store website, complete with proper navigation, search tools, and app listings.

At the top-left corner of the new interface, Apple has added a drop-down menu allowing users to switch between storefronts for iPhone, iPad, Mac, Vision, and Apple TV. It's a clean, intuitive setup that mirrors Apple's trademark design simplicity.

Cleaner Navigation and Smarter Search

The redesigned website feels familiar yet modern. A new side navigation bar lets you explore categories like Games, Productivity, and Apps, while the improved search interface finally brings the App Store experience closer to what users expect in 2025.

Previously, if you wanted to find an app, you had to rely on Google searches to reach a specific app's page. Now, you can search directly within the site, browse featured apps, and discover curated collections. Each app page is more vibrant, complete with new category icons, award badges, and event highlights — a big leap from the static listings of the past.

A Storefront Without Checkout

Here's the catch: despite being a "storefront," you still can't buy or install apps directly from your PC. When you click on an app, you'll be prompted to open it on your device's App Store instead. It's essentially a discovery tool — great for browsing, not for purchasing.

This design choice might feel a little counterintuitive, but it's in line with Apple's walled-garden philosophy. The company clearly wants to give PC users a peek into its ecosystem without fully opening the gates.

Who Is This Really For?

So, what's Apple's endgame? On the surface, this update helps developers and marketers share App Store links more easily and allows casual users to browse apps from any device. But more broadly, it's about visibility and accessibility — making the App Store's massive catalog discoverable beyond Apple's hardware.

Even if you can't download an app straight from your PC, the ability to explore and compare apps online is a meaningful step forward. After 17 years, Apple's browser-based App Store finally bridges a gap that should have closed long ago — and for many, it's a welcome change.