Microsoft has announced price hikes for its Xbox consoles, games, and accessories, citing increasing development expenses and market challenges—amid ongoing global trade uncertainties that continue to affect supply chains and the gaming industry.
Price Hikes Across the Board
The company confirmed that:
These changes will take effect globally, following similar moves by Sony, which recently raised PlayStation 5 prices in Europe, Australia, and New Zealand, citing inflation and challenging economic conditions.
Microsoft's Response
In a blog post, Microsoft acknowledged the impact of the changes on customers:
"We understand that these changes are challenging, and they were made with careful consideration given market conditions and the rising cost of development," the company stated.
"Looking ahead, we remain focused on delivering value by expanding access to games across more devices and platforms."
Game Prices Also Going Up
In line with industry trends:
Microsoft's broader gaming approach continues to emphasize its Game Pass subscription service, which offers access to a library of games across console, PC, and smart TVs. However, standalone titles like Call of Duty remain a core part of its sales.
Tariff Uncertainty and Supply Chain Pressures
While Microsoft didn't explicitly link the price increases to tariffs, the company noted during its latest earnings call that ongoing trade tensions and tariff concerns have contributed to higher inventory levels for PC makers. Xbox consoles have long relied on overseas manufacturing, particularly in China.
Retailers worldwide are expected to begin implementing the updated pricing immediately.
Positive Market Reaction
Despite the price hike news, Microsoft's stock rose 7.6% on Thursday following a strong earnings report, driven by better-than-expected growth in its Azure cloud business.
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