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The Small Checkout Problems That Quietly Cost You Sales

Most abandoned checkouts do not happen because a website has completely broken. More often, customers leave because of smaller frustrations that pile up at the worst possible moment. A form field is unclear. The guest checkout option is hard to find. Shipping costs appear too late. A button is too small to tap comfortably on a phone. Each issue may only affect a small number of users, but together they can create a checkout experience that feels slow, confusing or untrustworthy.

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