What’s on your mind..?
Pantone has finally done what many joked they'd do one day: they picked white as the Colour of the Year. Not off-white. Not cream. Not a subtle "warm neutral." Actual white — dressed up with the poetic name Cloud Dancer, but unmistakably still… white.
Color is one of the most powerful tools in design. It influences mood, communicates brand identity, and even affects decisions. But behind every color you see on a screen, in print, or on a product is a color model or system that defines how that shade is created and reproduced.
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