LEMON BLOG

Grab users in Malaysia have had quite a few changes to get used to since the platform rebranded its loyalty programme from GrabRewards to GrabCoins. On the surface, it may have looked like a simple name change, but in reality, it signaled a broader shift in how users earn and redeem rewards across the app. The idea is fairly straightforward: use Grab for the services you already rely on, collect GrabCoins along the way, and then use those points to cut down the cost of future orders, rides, and purchases.

A recent report by EconWorks, a local economic consultancy, highlights the significant impact of Grab's services on Malaysia's economy. In 2023 alone, Grab contributed RM9.9 billion, accounting for approximately 0.5% of the nation's Gross Domestic Product (GDP).