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Search is changing again, and this time the shift is not just about ranking blue links on a results page. With Google pushing generative AI features such as AI Overviews and AI Mode, website owners now have to think about how their content appears in AI-assisted search experiences as well as traditional Google Search.
For years, SEO content audits have been the backbone of search performance — helping websites clean up messy pages, fix weak links, and fine-tune keywords. But in 2025, the rules have changed. We're no longer optimizing just for Google's crawlers. We're optimizing for large language models (LLMs), AI-powered search results, and the way people discover content through conversational tools like ChatGPT and Gemini.
Google has introduced an updated and more streamlined process for removing personal data from search results, improving the Results About You feature. This enhancement makes it easier for users to request the removal of sensitive information directly from search results.
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