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For years, SEO content audits have been the backbone of search performance — helping websites clean up messy pages, fix weak links, and fine-tune keywords. But in 2025, the rules have changed. We're no longer optimizing just for Google's crawlers. We're optimizing for large language models (LLMs), AI-powered search results, and the way people discover content through conversational tools like ChatGPT and Gemini.
Google has introduced an updated and more streamlined process for removing personal data from search results, improving the Results About You feature. This enhancement makes it easier for users to request the removal of sensitive information directly from search results.
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