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Google Is Tightening Customer Match Upload Rules in the Ads API

Google is making an important change that could quietly break some existing advertising workflows if nobody is paying attention. Starting April 1, 2026, certain developers will no longer be able to upload Customer Match data through the Google Ads API. The restriction is aimed at developer tokens that are either new to Customer Match or have not uploaded Customer Match data during the six-month window from October 2025 through March 2026. If those tokens are not on Google's allowlist, upload attempts will fail. 

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Roblox Teams Up with Google to Boost In-Game Advertising

Roblox Corp has announced a new partnership with Google, aiming to scale up its in-game advertising strategy and tap deeper into ad-based revenue opportunities. The collaboration marks a significant move in Roblox's ongoing efforts to monetize its massive player base through brand engagement.

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