Grab Malaysia is giving its GrabUnlimited membership a major boost, adding fresh benefits that stretch well beyond food and grocery discounts. From AI tools to entertainment and travel perks, the upgraded plan is designed to bring more everyday value to its subscribers.
AI Access: One-Month ChatGPT Plus Subscription
One of the most eye-catching additions is a one-month complimentary access to ChatGPT Plus, offering members a taste of OpenAI's premium AI experience. Subscribers can tap into the latest AI models with faster responses, plus advanced features like voice interaction and image generation.
Oliver Jay, OpenAI's International Managing Director, highlighted that the partnership reflects a shared mission: making AI more accessible to everyday users across Southeast Asia. For many, this could be their first hands-on experience with generative AI at a premium level.
Entertainment Upgrade: Viu Premium for 90 Days
Grab is also making sure entertainment lovers don't feel left out. Members now enjoy 90 days of Viu Premium, a subscription that brings ad-free streaming, unlimited downloads, and exclusive access to top Asian dramas and films. Whether it's binge-worthy K-dramas or original Viu productions, the perk sweetens the GrabUnlimited deal for content enthusiasts.
Travel Benefits with Trip.com
For those planning holidays or work trips, the partnership with Trip.com offers extra savings:
These discounts are exclusive to GrabUnlimited members, making it easier to book getaways at lower costs.
Enhanced Mobility Rewards
Closer to home, Grab has also boosted its mobility benefits. Members now earn 5X GrabRewards points for every ringgit spent on ride base fares. For frequent riders, this means faster point accumulation and more rewards to redeem across Grab's ecosystem.
Pricing and Ongoing Benefits
GrabUnlimited remains one of the most affordable subscription bundles in Malaysia, priced at RM3.99 per month. On top of these new perks, members continue to enjoy existing benefits such as exclusive discounts on GrabFood and GrabMart.
For new users, a two-month free trial is available—perfect for testing out the service before committing.
Why It Matters
By widening its scope, GrabUnlimited is moving from a food-focused subscription into a lifestyle package that covers tech, entertainment, travel, and mobility. This strategy not only keeps users engaged across multiple touchpoints but also reinforces Grab's role as a one-stop digital ecosystem.
For just a few ringgit a month, subscribers get access to premium experiences—from AI chatbots to K-dramas, flight savings, and ride rewards. It's clear that Grab is betting on value-packed bundles to stay ahead in Malaysia's super-app race.
