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LEMON BLOG

Explore a wide range of topics in the General Information category. From helpful tips and industry insights to company updates and thought-provoking ideas, this section covers it all. Whether you're seeking knowledge or casual reading, you'll find valuable content to keep you informed and inspired.

New features in the Facebook Ads Manager app for easier building ads on mobile

 Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app.

When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is also an image cropper and a text policy checker that will alert the advertiser if the amount of copy in the ad exceeds Facebook's advertising guidelines. "These new creative tools allow you to create and edit ad images directly from the Ads Manager app, saving time and effort," says Facebook on the Facebook Business blog.
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How Google Data Protection Regulation (GDPR) Affect Data Science

By now, any data professional worth his or her salt should know about the General Data Protection Regulation (GDPR). This EU law, set to be enforced in May 2018, has sent shockwaves (and a fair bit of fear) across many industries and professions. But, perhaps the one area set to bear the brunt of the regulation is data science.

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Email Personalization Tips for Engaging Subscribers and Earning More Conversions

People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand?

The answer is email personalization. Personalized emails improve click rates by 14% and conversions by 10%. This means that if you aren't personalizing your email messages, you're likely missing out on new leads and customers. In this post, we'll look at why email personalization is so important, as well as nine tips for creating personalized email messages.

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Google Analytics Data Retention and the General Data Protection Regulation

Yesterday, i received email from Google Analytics for an Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR). Google stated as per following. 

"Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
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Electronic Tourism in Malaysia

Tourism plays a very important role in Malaysia economy especially now since our current economy have suffered a massive fall in our currency values. With the Ringgit value dropped greatly now, it is vital that we take great initiatives to focus towards improving our local tourism industry as now is the perfect time for that. Low currency value surely attracts tourists and at the same time this will also help strengthen our economy.
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