Meta and Oakley Team Up to Launch Futuristic AI-Powered Glasses

Meta is making another bold move in the world of wearable technology—and this time, it's teaming up with a name that athletes and sports fans will instantly recognize: Oakley. Known for its high-performance eyewear, Oakley is joining forces with Meta to launch a new generation of smart glasses that blend fashion, function, and artificial intelligence.

Let's dive into what this partnership means and what you can expect from the upcoming launch.

A Fresh Spin After Ray-Ban Success

Meta isn't new to the smart glasses game. Its earlier collaboration with Ray-Ban—another brand under the EssilorLuxottica umbrella—resulted in the popular Ray-Ban Meta Smart Glasses. These glasses found a surprisingly enthusiastic market, reportedly selling in the millions since their debut. Now, Meta is expanding that success by tapping into Oakley's more athletic, tech-forward audience.

Where Ray-Ban focused on casual, lifestyle aesthetics, the Oakley Meta HSTN brings a sportier, edgier style to the table—one that's more at home at a UFC fight or on a cyclist's face than at a beach café.

What Makes the Oakley Meta HSTN Special?

This new product isn't just about looks. Meta and Oakley are packing in serious hardware and AI features:

High-Resolution, Hands-Free Camera – Snap moments instantly without needing to pull out your phone.

Open-Ear Audio – Built-in speakers let you listen to music or interact with Meta AI without blocking ambient noise—ideal for workouts or commuting.

Meta AI Integration – Ask questions, get updates, or navigate on the go, all with voice commands.

Water Resistance – Built to withstand splashes and sweat, these glasses are designed for real-world use.

Sporty, Oakley-Style Design – With the iconic HSTN frame and Oakley's signature durability, they're made for people on the move.

The price reflects the premium feature set. The limited-edition Oakley Meta HSTN will be available for preorder on July 11 at $499 (RM2,125), with a wider lineup starting at $399 later this summer.

Global Rollout and Where to Get Them

At launch, Meta is targeting key markets including North America, Australia, and several countries in Europe. But the expansion doesn't stop there. The company plans to bring the glasses to Mexico, India, and the United Arab Emirates before the end of the year.

To build buzz, the Oakley Meta HSTN will be unveiled at major sports and fan events this month, including Fanatics Fest and UFC International Fight Week—fitting venues given Oakley's deep roots in the world of action sports and athletic performance.

Meta Faces Competition from Other Tech Giants

Meta's foray into smart eyewear isn't going unnoticed. Earlier this month, Snap (maker of Snapchat) announced it would launch its own consumer-ready smart glasses, called Specs, in 2025. Google has also been experimenting with augmented reality and AI-powered glasses, though no firm product has been announced.

As the lines blur between fashion, tech, and AI, the wearables market is becoming a battleground for innovation—and Meta clearly wants to be at the front of the pack.

Final Thoughts

The Oakley Meta HSTN is more than just a new pair of glasses—it's a signal that AI-driven, hands-free tech is rapidly moving from science fiction into our everyday wardrobes. With Meta's powerful AI, Oakley's design credibility, and increasing demand for smart wearables, this launch could mark a turning point in how we think about and use eyewear.

So, whether you're a tech enthusiast, a sports junkie, or just someone who likes stylish gear that does more than meets the eye—these AI glasses might just be worth watching.