MDEC Unveils New Incentive Programmes to Boost Malaysia’s Digital Creative Industry

The Malaysia Digital Economy Corporation (MDEC) has launched a range of new financial incentives aimed at strengthening the country's digital creative sector, with a focus on increasing Malaysia's global presence in animation, film, and video game development.

Positioning Malaysia as a Regional Content Powerhouse

Speaking during the Digital Creative Industry Engagement Session 2025, MDEC CEO Anuar Fariz Fadzil described the sector as a key driver of economic growth with the potential to create high-value jobs, develop intellectual property, and boost export revenue.

"These incentive programmes are designed to reinforce the digital content creation ecosystem—from developing talent to improving market access—while positioning Malaysia as a globally competitive hub," Anuar said.

Key Incentive Programmes Announced

1. Digital Games Testbed Programme

RM3.5 million in funding will be distributed to support at least five Malaysian game development studios.
The programme aims to Encourage the creation of new game genres, Strengthen local developers, Foster international partnerships
Eligible applicants must be locally-owned with a proven track record and clear plans for IP development and expansion.

2. Animation Shorts Challenge Programme

RM1.2 million will support 12 animation creators in producing new short-form animated intellectual properties.

Selected participants will benefit from expert mentorship and industry networking, with the goal of preparing local talent for international markets.

3. Business in Metaverse Programme

RM1 million has been allocated to help 200 Malaysian businesses embrace metaverse-based marketing strategies.
Each company may receive up to RM5,000 to build virtual storefronts, develop branded digital or gamified content and increase brand engagement in immersive environments

Ongoing Commitment to Innovation and Economic Growth

Anuar reiterated MDEC's mission to support local creators, drive innovation, and strengthen the digital ecosystem to provide more employment opportunities and economic benefits.

Since 2011, Malaysia's digital content industry has generated RM87.25 billion in revenue and RM11.18 billion in export sales, creating over 11,000 jobs, according to MDEC.